Marketing materials for roof installation businesses should not be limited to just conventional outbound advertisements, especially if your business is B2B. We all know that capturing attention is part of the battle, but what will happen if prospects visit your site and see nothing but only product descriptions and pricing pages? You need to include some materials to show that you can walk the talk. One kind of what is needed to be included is what we call marketing collaterals. Marketing collaterals refers to all forms of media that is typically more informative than conventional advertisements. It is designed with the aim of projecting authority, establishing legitimacy and building trust with your prospects with the aim of supplementing your sales efforts.
Here are the different types of marketing collaterals you need to include for your business.
Producing good marketing collaterals is often a matter of consistently providing a lot of value to your audience. One of the best platforms to ensure you can advance the same is through publishing these materials on a blog. A blog allows you to supplement your sales efforts with helpful insights arising from audience engagements. When audience visit your blog, they drive traffic to your website and generate leads through actionable advice, expertise as well as entertainment. Just like any other kind of effective marketing collateral, good blog posts can project authority in the industry you are involved in. You will want to show you are staying ahead of others in the industry you are involved in.
E-books are similar to blog posts in that they project the authority of the industry you are involved in, through engagements. However, they tend to be longer and have more depth than typical blog content. They are the types of marketing collaterals that attract prospects who have vested interest in your industry. E-books can be likened to extended blog posts. They generally contain accessible language and directly actionable advice. No matter where your company stands, you will most likely have the resources and knowhow to channel industry specific knowledge into thoughtful eBooks.
Case studies offer specific documents that provide details on how specific customers saw success as a result of leveraging your products and services. Every case study is made in collaboration with a satisfied customer. It is a form of cross-production that shows what your products or services are like in practice. It presents a roadmap that lets prospects imagine what you could do for their business. If you can point to reputable customers who are willing to vouch for your business in extensive details, you stand a good chance to bolster your company’s reputation and image.
Another important marketing collateral is testimonials. Testimonials are essentially condensed, snackable case studies. Prospects don’t have time or interest to delve onto a full on case study. If you want to reach them, you will need to provide quick-hitting content that they can glance over passively. Testimonials should be visually engaging, clearly establish who provided the quote and reference specific benefits.